Jun 20, 2010

The Top Salesman!

The class' weekend assignment was to sell something, then give a brief description of one's productive sales tactic and technique. Monday came and each student gave a report.

Little Sally led off and proudly reported: "I sold Girl Scout cookies and made $30. My sales approach was to appeal to the customers' civic spirit, and I credit my obvious success by using that approach."

"Very good," said the teacher.

Little Jenny reported next: "I sold magazines. I made $45. I explained to the prospective buyers that magazines would keep them up on current events and various topics of special interest."
"Wonderful," said the teacher.

Everyone else then reported and it was found that each student sold anywhere between $15 and $45. But that was. . .until the very last student stood up to report. The teacher and the entire class held their breath as Little Johnny walked up to the front of the classroom, dumped a box full of cash on the teacher's desk, and proclaimed: "I made $2,467.00!"

"$2,467.00?" cried the teacher and the entire class in utter surprise. "What in the world did you sell to make that much money?" everyone asked … eager to hear Little Johnny's response.

"Toothbrushes," said Little Johnny.

"Toothbrushes?" echoed the teacher. "How could you possibly make that much money in two days by selling toothbrushes only?"

Little Johnny matter-of-factly said: "Well … very simply … I looked for the busiest corner in town where I set up a chip & dip stand, and I offered everybody who walked by a free sample. After tasting the dip, everyone said the same thing, ‘Hey, this tastes like dog shit!’ They were right, it was dog shit, but I did not say anything to confirm it. Instead, I simply asked … 'Wanna buy a toothbrush to get rid of the taste?' By so doing, I used exactly the same approach which the government uses by offering something which may sound great but which is really simply just pure shit, and then make everyone pay to get the shitty taste out of everyone's mouth."

Author Unknown